Enthusiasm of Likely Voters

All of the national polls are based on a group of “likely voters” which is a pollster’s best guess on who will actually turn out and vote. This is a different group than registered voters, who all may not participate to vote. 

To determine likely voters, pollsters ask respondents qualifying questions and then score each answer. This then results in a total score for each respondent. The higher the score the more likely that person is to turn out and vote.

A Populist Election to Win

This still is an anti-establishment election. It was considered so in both the major party primaries with the elevation of Donald Trump and the popularity of Bernie Sanders. Trump and Sanders each represent a populist movement of people who are fed up with the political class and the status quo. Even today, RealClear Politics shows 65% of the American people believe our country is heading in the wrong direction.

Hillary’s Hidden Server

Clearly, Hillary Clinton has something to hide. Whenever she comments on her hidden email server like she has in the debates, she tries to deceive the American people by referring to it as a second email account. This paints the picture, in the uninformed mind, that Hillary used a personal Yahoo! email account or something.

She did not use a personal email ‘account’ only, however, but she used a completely separate personal email ‘server’ hidden in her home’s basement in Chappaqua, New York. She used this server to send and receive emails and to store all of those email communications while she was Secretary of State. 

Golden Moment for Donald Trump’s Campaign

With less than a month left until Election Day, Donald Trump needs to find a way to get his message out to voters; especially women, millennials and weak kneed Republicans. It’s been increasingly difficult for him to break through all the noise that the mainstream media broadcasts to divert attention away from all the issues that our significant to the electorate. So it’s imperative that Donald slows this campaign down and speaks directly to the American people. He has masterfully done so throughout this election by garnering media attention that brought the spotlight on his policy positions and he’ll need to find several more opportunities before November 8th. 

The Art of the War

Political commentators all agree that Donald Trump needs to stay on message and not get bogged down whenever he is attacked. Hillary Clinton knows that the only way she can win this campaign is to get Donald and the American people sidetracked on Trump’s side issues and off her own problems. She also doesn't want the focus of this election to come down to the vision each have for America’s future with so many people wanting a new direction. These side issue attacks by the Clinton team, however, are just flare ups and not the real battle that can lead to victory for the Trump campaign. 

Stronger Together Rings Hollow

Hillary Clinton is trying to convince voters that the messaging from Donald Trump is based on fear and hate and that he’s trying to divide America. Branding Trump in this way, she believes, will be a winning strategy. From the DNC Convention her campaign launched the slogan, "Stronger Together,” which is an inclusive line that’s a clear contrast to what she says is a dark divisive message from Trump’s campaign, which uses the slogan, “Make America Great Again.”

Pay to Play Allegation

The Clinton News Network (CNN) and other Clinton supporters are trying to paint Donald Trump as the real “pay for play” villain because his foundation was fined $2500 by the IRS for donating funds to Florida Attorney General Pam Bondi’s reelection campaign. This fine, however, was not for pay for play. Trump was penalized because it was not lawful for Trump’s non-profit foundation to donate funds to a political organization. Trump paid the fine and refunded the donated $25,000 back to his foundation.

Foolish Contagion

Many people, like Senator Jeff Flake of Arizona, are not supporting Donald Trump because of Donald's harsh tone and word gaffes, which have plagued his campaign.  His would be supporters believe that if Trump had a more presidential temperament, he would appeal to a wider electorate with his rhetoric and be doing much better in this election.